Press Release Summary: The leading provider of enterprise infrastructure and mobility solutions reiterates its commitment to the Middle East region by providing more value to its customers
Press Release Body: Dubai, United Arab Emirates, September 9, 2007: Sybase Products Middle East, the leading provider of enterprise infrastructure and mobility solutions, today announced the launch of two major solutions for the regional enterprise sector, the new PowerBuilder 11 for .NET and PowerDesigner 12.5 at Gitex Technology Week 2007. The new version of PowerBuilder for .Net will enable fast and easy deployment of data-driven applications and the PowerDesigner 12.5 will help enterprises build or re-engineer business applications quickly, cost-effectively and consistently.
"GITEX Business Solutions is an event dedicated for government, enterprise and SMB solution providers. Hence, it is a perfect forum for Sybase to launch our new solutions - PowerBuilder 11 for .NET and PowerDesigner 12.5," says Hisham Malak, Channel and Marketing Manager at Sybase Products Middle East. "Our team of experts is on hand at Gitex to demonstrate the benefits of our latest solutions. We are also showcasing our entire range of enterprise solutions, banking solutions and mobility solutions at the event. With IDC estimating that the IT services market in the UAE alone will grow to over $1 billion by 2010, we will be marking our presence by offering custom-made solutions that can help companies streamline and transform their business processes."
Sybase, over the years, has transformed PowerBuilder remarkably. While PowerBuilder 8 was notable for adding web application development, PowerBuilder 9 added an EJB client, support for Java Server Pages (JSP), the PowerBuilder native interface (PBNI) and initial XML and web services support. PowerBuilder 10.0, on the other hand, added an array of important infrastructural additions including Unicode, object modeling, an XML DataWindow, UDDI support, as well as mobile client support.
Now, Sybase PowerBuilder 11 goes one step further in transforming itself into a premier 4GL rapid application development (RAD) tool. Building on its strength of quickly developing data-driven applications necessary to critical business functions, PowerBuilder 11 provides developers with the simplest, easiest and most cost-effective way to deploy applications on the .NET platform.
"PowerBuilder 11 continues to support integration with J2EE environments and Win32 applications. Integration with the leading development platforms provides a more open, flexible environment for developers with heterogeneous platform requirements," adds Mr Malak. "PowerBuilder also offers increased productivity as it enables less complex coding and shorter development cycles than applications built with 3GL level tools. With GITEX Technology Week 2007, now is the right time to unleash the power of Sybase's solutions."
Sharing the spotlight at the event is Sybase's PowerDesigner 12.5, an all-in-one modeling and design solution. The solution is meant for enterprises that need to build or re-engineer business applications quickly, cost-effectively and consistently. Supporting more than 60 databases and leading development environments including Sybase Workspace, Sybase PowerBuilder, Java, the Eclipse open source development environment, and Microsoft Visual Studio, Sybase PowerDesigner combines business process modeling with unified modeling language (UML) and data modeling to make possible open, cross-platform information architectures that securely deliver information anytime, anywhere.
"This newest release of Sybase PowerDesigner uniquely adds the ability to include metadata from Extract Transform and Load (ETL) and data federation (EII) tools with database models ensuring more complete impact analysis of changes to the information architecture as well as better documentation support," Mr. Malak explains. "Sybase PowerDesigner 12.5 also includes complete UML 2.0 support and makes migrating from Computer Associates (CA) ERwin data modeling solution even easier by supporting the latest releases of the CA product."
Sybase Products Middle East is exhibiting at Hall 4 (C4-40) at Gitex Business Solutions. In addition to launching PowerBuilder 11 and PowerDesigner 12.5 at Gitex, Sybase is also showcasing its leading solutions such as Push Email, Mobile Device Management, Datawarehousing, Banking solutions to name a few.
About Sybase: Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial, agility and productivity edge across all areas of their business. For more information, visit the Sybase Web site: http://www.sybase.ae Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.
Web Site: http://www.sybase.ae
Contact Details: Nirmala D\'souza OAK Consulting P.O.Box 39261 Dubai UAE
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